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The head of one of the nation’s largest fish conservation groups says Fiat Chrysler’s Super Bowl ads ”glorified” the destruction of aquatic habitat in an apparent attempt to appeal to off-road thrill-seekers.

It’s the second time ads by the automaker have drawn complaints since the Feb. 4 game.

Trout Unlimited President and CEO Chris Wood said Wednesday that one ad gave the impression a Jeep Cherokee was splashing down the middle of a wild streambed.

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Fiat Chrysler is defending the ads but says there are no plans to run them again. It says the spot with the Cherokee was shot on a flooded county road and another with a Jeep Wrangler was filmed in a man-made lake with a man-made waterfall on private land.

Wood said many of his group’s 300 Authentic Calvin Ridley Jersey ,000 members and supporters own Jeeps, but the images were upsetting.

”Fish are tough and resilient critters, but they don’t do well with several-thousand-pound vehicles driving over their spawning grounds, tearing up the gravel where they lay eggs,” he said. ”Why someone would want to put out the idea that you should buy a Jeep so you could drive it up a creek is incomprehensible to me.”

The Reno Gazette-Journal first reported the ad flap last week. Pam Harrington, Trout Unlimited’s Nevada field coordinator, told the newspaper she was upset because she’s worked with ATV clubs in Idaho repairing damage caused by irresponsible drivers.

Stream habitat improvements are part of the decadeslong efforts to protect endangered salmon in the Pacific Northwest, where research shows riverbank disturbances and sedimentation chokes off fish eggs.

Wood said he didn’t learn until this week that much of his membership was upset over the Jeep ads. He said he had already written a personal letter of complaint Feb. 6 to Fiat Chrysler CEO and Chairman Sergio Marchionne after Wood’s son noticed the ad during the game.

The automaker also came under fire last week for another Super Bowl ad featuring a Ram pickup set against audio of ”The Drum Major Instinct” sermon delivered by Martin Luther King Jr. 50 years ago.

The 60-second spot included images of the truck with people helping others and hugging loved ones. Critics said it omitted King’s words in the same speech guarding against advertisers exploiting consumers, including when the civil rights icon said, ”In order to make your neighbors envious you must drive this type of car. … And you know, before you know it, you’re just buying that stuff. That’s the way advertisers do it.”

A company spokeswoman said that ad ”was selling the message of serving in your community.”

Wood, who worked as chief spokesman for the U.S. Forest Service under the Clinton administration before joining Trout Unlimited in 2001, said Fiat Chrysler apparently ”got some bad marketing advice” on the Jeep campaign.

He said there are plans to connect with a Jeep branch representative for a ”broader conversation.”

”Hopefully something good will come of this, and we can begin a dialogue with Jeep to promote smart use of off-road vehicles as well as conservation of natural resources,” Wood said.

Lindsey Vonn edged Sofia Goggia in a foretaste of the Pyeongchang Olympic downhill on Saturday, raising her career total to 80 World Cup victories.

The American standout beat Goggia by two hundredths of a second as their ongoing rivalry in Alpine skiing’s fastest discipline continued.

”It’s a big number,” Vonn said of her 80 wins, just six short of the all-time record set by Swedish great Ingemar Stenmark in the 1980s.

”I remember when I got my 50th here Authentic Hayden Hurst Jersey , I never thought I would even get close to Annemarie Moser-Proell’s record (of 62 wins) and now I am getting close to Stenmark’s. It’s incredible,” she said.

”Also the timing of this win, coming into the Olympics, I really feel strong mentally and physically.”

Vonn skied a solid run but didn’t seem to go to the limits as she trailed Italian rival Goggia by 0.08 at the last split time. However, Vonn overcame the deficit in the final section.

”I definitely skied aggressively, don’t get me wrong, but I didn’t leave all the cards on the table,” Vonn said. ”I hold those extra aces for the Olympics.”

It was Vonn’s second straight downhill win after Cortina, Italy, two weeks ago. She and Goggia are the only racers with more than one downhill victory this season.

Cornelia Huetter of Austria was 0.13 behind in third, and Vonn’s teammate, Breezy Johnson, finished fourth for her career-best result.

Earlier, Johnson and Vonn posted the fastest times in a mandatory training session two hours before the race, after training was canceled on the previous two days.

Vonn’s joy was tempered, however, by a crash that ruled her teammate Jacqueline Wiles out of the Olympics with a knee injury.

Shortly after completing her run and taking the lead in the race, Vonn saw on a large video screen in the finish area how Wiles lost balance after skiing off the course, fell and went into the safety netting. Wiles had to be transported off the hill by helicopter.

Wiles was set to compete in her second Olympics. She had her second career podium by placing third in the race that Vonn won in Cortina two weeks ago.

Also Authentic Lamar Jackson Jersey , Laurenne Ross, who’s working her way back after a severe knee injury, crashed hard but she stood up and eventually skied down.

”It was really hard to actually be happy and excited and celebrate because Jackie is in the hospital,” said Vonn about Wiles, who has been financially supported by Vonn’s foundation.

”It’s a really rough day for the whole team,” Vonn said. ”I am happy that Laurenne wasn’t hurt. She will be really sore tomorrow but at least her knee is OK.”

Another downhill on the Kandahar course is scheduled for Sunday, the last World Cup race before the Olympics, and Vonn was expecting another close duel with Goggia.

The Italian edged Vonn in both speed races that were held as test events on the Olympic hill in South Korea last year.

”She is always risking everything, she’s the person that I have to beat,” said the American, who is chasing another Olympic downhill medal to add to the gold she won in Vancouver 2010.

”She is a personality that is really needed on the World Cup. We are playing a little game with each other: Who has the hundredths, you know. It makes it more exciting for us and also for the spectators.”

Goggia was smiling and hugged Vonn afterward.

”From the start gate to the red finish line, it’s a battle. But after, we are friends,” Goggia said. ”This is the rivalry that I like. It’s really fun and challenging for me.”

The Italian’s daredevil style of racing has sometimes been seen as similar to Bode Miller’s approach, but Goggia laughs off any comparisons with him.

”It would be a great honor just to have one percent of Bode,” she said. ”I am far away from him. I am a show girl on the skis sometimes and that’s the only thing we have in common. He has a class that I will never reach.”
 
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